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To supplement the PostScript language system, Adobe introduced a software technology known as Type 1, which provided digital type fonts that could be printed at any resolution. government, PostScript rapidly became one of the most ubiquitous computer languages worldwide.
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Used by corporations, professional publishers, and the U.S. Independent software vendors marketed products that used PostScript to render images and text onto film, slides, and screens, for less money than traditional typesetting methods incurred. In addition, PostScript soon became available for use with minicomputers and mainframes, and it remained the only page description language available for multiple-computer environments, such as corporate office networks. with the software for two of its laser printers, producing the first PostScript-equipped printers made for use with IBM-compatible personal computers. In 1986, Adobe signed an agreement to supply Texas Instruments Inc. More than 5,000 PostScript applications were developed and made available for every operating system and hardware configuration. Adobe's rapid growth led to an increase in staff from 27 in 1985 to 54 by 1986. Shortly thereafter, Apple invested in a 19 percent stake in Adobe, which had reported revenues of $1.7 million the year before. In 1985, Apple Computer, Inc., maker of the MacIntosh computer, incorporated PostScript for its LaserWriter printer. Realizing the wealth of potential uses for the PostScript language, Adobe marketed and licensed PostScript to manufacturers of computers, printers, imagesetters, and film recorders. An article in a 1989 issue of the Los Angeles Times stated that Adobe's PostScript 'made desktop publishing possible by enabling laser printers, typesetting equipment and other such devices to produce pages integrating text and graphics.' Advertising agencies, in particular, soon found the new technology indispensable. With a personal computer and a laser printer equipped with PostScript, users could produce polished, professional-looking documents with high-quality graphics. The introduction of PostScript proved integral to the desktop publishing revolution. Shortly after it was launched, Adobe introduced PostScript, a powerful computer language that essentially described to a printer or other output device the appearance of an electronic page, including the placement of characters, lines, or images. In a 1989 interview with the San Jose Business Journal, Warnock recalled that he and Geschke were frustrated at Xerox 'because of the difficulty in getting our products out of the research stage.' Believing in the profitability of an independent venture, they left Xerox to establish their own business, which they named after a creek that ran by their homes in Los Altos, California. At Xerox, Warnock conducted interactive graphics research, while Geschke directed computer science and graphics research as the manager of the company's Imaging Sciences Laboratory. Sparking the Desktop Publishing Revolution in the 1980sĪdobe was founded in 1982 by John Warnock and Charles Geschke, both former employees of Xerox Corp.'s Research Center in Palo Alto, California. Adobe also sells print technology to original equipment manufacturers the company's PostScript page description language became the industry standard for the imaging and printing of electronic documents. The company has investments in about 20 technology companies and is involved in two venture capital partnerships.
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Adobe also developed and distributes, free of charge, Acrobat Reader, which allows Internet users to view and print portable document format (PDF) files. Sales of three of the company's software products-Photoshop, Illustrator, and PageMaker&mdashcount for about 50 percent of Adobe's sales. is a leading developer of desktop publishing software. History of Adobe Systems Inc.Īdobe Systems Inc. Adobe's mission is to be the premier provider of products and services in the information age for professional publishing solutions, business publishing solutions, document solutions, and digital imaging solutions in the company's addressed market segments while: achieving and maintaining an above-average return on investment for shareholders measured in terms of return on equity, earnings per share, revenue growth, and operating profit maintaining or achieving the number one or two position in addressed market segments in terms of market share, customer satisfaction, revenue generation, product margin, product functionality, and technological leadership treating all employees with respect and rewarding both group and individual performance that exceeds commitments and expectations being a good corporate citizen in the local and national locations where the company produces, sells, and services its products.
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